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No one ever made a decision because of a number. They need a story.

Daniel Kahneman


Choice, not chance, determines destiny



Definiteness of purpose is the starting
point of all achievement

W. Clement Stone


Efforts and courage are not enough
without purpose and direction

John F. Kennedy


It does not matter how slowly you go
as long as you do not stop.


When you need to change, improve or reimagine, if you are navigating an important transition, we help you navigate and thrive in a world of constant change

Novo is the essential partner for maximizing the opportunities in transition for individuals, leaders and businesses. Our clients trust us to coach, guide, facilitate and co-create in ways that help them build long-lasting and measurable practices.


We help some of the world’s leading executives, entrepreneurs and independent professionals access authentic and long-lasting behaviours through our short form coaching. 

Combining data-driven perspectives, storytelling and the neuroscience of change, we offer clients the chance to sharpen their locus of control, augment their behaviours and mindsets, and develop practices that support current and future change.

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Our clients are global and local entities with business interests across Africa who care deeply about the transitions of their leaders and teams and want to maximize these commercial and personal development opportunities.

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Speaking Brands

Novo’s powerful and provocative storytelling processes enriched by a deeply humanistic approach has made us a partner of choice for Speaking Brands. 

CEOs, Entrepreneurs, Authors, Scientists and Executives trust us with their stories and how they show up on public platforms. Whether you’re preparing to speak on a global platform or want to sharpen your results presentation, we help align speakers with their brands in a way that allows them to unlock lasting insights for their audiences.

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A Novo Journey helps cut through the noise and clutter, develop perspective and create space. Whether you’re an Entrepreneur or Executive looking to stretch and learn, or a leader whose team needs a chance to reset, our handcrafted Journeys use Africa’s wildest spaces to unlock and invigorate your sense of what is possible.

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Clients we have served

The Founder

Graham Fehrsen

Graham is a transition specialist and the founder and CEO of Novo. Over the last 15+ years, he has been helping individuals, teams and organisations accelerate performance and become more effective and resilient during times of extreme change.

Known for his bold and honest style, Graham’s innate commercial abilities have seen him build business functions in large corporations, and build and drive entrepreneurial and charitable ventures. From 2015 Graham led the growth of the top digital learning and networking platform for CFOs and HR Directors in Africa. Graham is the founder of a character strength bureau to help drive inclusion (Kandoo) and a tech startup focussed on bridging employee ideas to meaningful innovation programmes (Solve Differently).

Leading and coaching high performers and teams in demanding environments as head of learning and development, and later, in senior roles in business development at top law firms Bowmans and Norton Rose Fulbright, Graham understands the pressures and challenges of people, teams and businesses in transition.

Graham’s passion for Africa and its wild places show up in his client immersion work and, most meaningfully, as a fundraiser and volunteer member of Children in the Wilderness, a non-profit that aims to facilitate sustainable conservation through leadership development and education of children in Africa.

Graham holds an MSc in Organisational Change and Development from the University of Manchester and a BA (Honours) in Applied Clinical Psychology from the University of the Witwatersrand.

Get in touch

T +27(0)79 898 0227