No one ever made a decision because of a number. They need a story.

Daniel Kahneman


Choice, not chance, determines destiny



Definiteness of purpose is the starting
point of all achievement

W. Clement Stone


Efforts and courage are not enough
without purpose and direction

John F. Kennedy


It does not matter how slowly you go
as long as you do not stop.


Novo helps you find perspectives for a better you.
A better team or a better brand.

When you know it’s time to change, to improve or to reimagine then Novo is your partner. Trusted by thousands of professionals as the essential partner for maximizing the opportunities in change and transition, we guide, coach, facilitate and co-create.


The power of choice is reflected through the stories you tell. We help the world’s leading executives, professionals, entrepreneurs and public leaders access authentic and long lasting behaviours.


Decision making is driven by shared narratives and never just the numbers. Novo brings the world into sharp focus with direct boardroom coaching, real world immersions and exposure to the finest minds.


People buy from people and Novo helps align top executives with their brands in a way that allows them to unlock commercial value.

Those who seek to change the world around them are drawn to Novo’s powerful and provocative storytelling process together with a deeply humanistic approach

Clients we have served

The Stories



The Founder

Graham Fehrsen

For more than 15 years Graham has helped individuals accelerate performance and become more effective and resilient.

Coaching high performers in demanding environments as head of learning and development, and later, in senior roles in business development at top law firms Bowmans and Norton Rose Fulbright, Graham understands the pressures and challenges of business.

Graham’s innate commercial abilities have seen him build business functions in large corporates and drive entrepreneurial environments. Graham led the growth of the top learning and networking platform for CFOs and HR Directors in Africa.

As the founder of Novo, Graham uses his unique ability to guide and help business leaders looking for ways to change and improve. A passionate and caring professional with a deep sense of his ability, he is entirely committed to the prospect of empowering individual journeys: personal and professional.

Get in touch

T +27(0)79 898 0227